Deliverability of email - Techniques for Effective Email Marketing

Regardless of how popular communication platforms like Facebook and Twitter become, email marketing still has value to an online marketer. The reason email is so efficient is because most people use it daily, so leveraging your emails can give you a way to increase your sales and your profits. It also allows you to forge a relationship with your future customers. Yet all the email marketing efforts in the world won't do you any good if your emails aren't delivered, which makes it important to focus on deliverability. This article will look at some simple things you can do to begin improving the success of your email deliverability.

Avoid creating your emails using the writing tone a spammer would use. You might have seen that spammers tend to write emails in a certain style that aims at attracting attention. For them it's more difficult to get the attention of the reader since they're sending their email out randomly to unknown people. They tend to write emails in all CAPS and grab attention by using too many exclamation points. Spam filters are getting smarter each day, which means you'll need to get smarter and take enough precautions to make sure your emails are safely delivered without much problem. Usually sending a regular email to a friend won't get blocked. But if you try to write your emails so they look like those the spammers send, you'll get blocked. If you do not desire for your subscribers to see your emails as spam and put them in the junk folder, then try to send them at the best time. Basically, Tuesdays and Wednesdays are the best days to send out emails. This is because the average person is just starting the week on Mondays. On Friday they're getting ready for the weekend. So you want to make sure you have your subscribers undivided attention, which is why these days are the most appropriate. Do not make the mistake of sending emails on the weekend. This is because people basically don't want to respond to work related emails during the weekends. Don't send them over the weekend and you should be okay.

You can check your emails against a spam counter by using something like SpamAssassin. This sort of free tool is able to check your emails for any changes that need to be made. It tells you what words could trigger spam filters so you can change them before you send out your email.

All in all, this article explores the importance of paying attention to email deliverability. There are many factors that you should focus on to make sure you succeed with email marketing. But none of them will work if your emails don't get read. So begin applying these suggestions so that your email.