Email Marketing Tips That Help You Avoid Deliverability Issues

If you are an online marketer then you are aware of how important it is to create an email list, follow up with your subscribers and sustain a relationship with them. Your email list is where the real profits lie. This is how you will get people to return to your website without dishing out any extra money. However, your list won't be of any use if you're not taking precautions when sending out your email to make sure it gets delivered. In this article we will look at three easy tips for getting your emails delivered to your readers without their being blocked as spam.

Avoid creating your emails using the writing tone a spammer would use. You might have seen that spammers tend to write emails in a certain style that aims at attracting attention. They do this because they know they have to attract attention quickly when they are sending out emails to random unknown people. So try to avoid using a lot of CAPS or exclamation points. Spam filters are smart and they'll pick up these things, so avoid copying them or you'll risk being blocked. If you sent a normal email to a friend it shouldn't be blocked. But if you send out a promotional email that resembles a spam format, you'll be blocked. Don't use words that could trigger being blocked, such as free, cash, money, etc. Spam filters look for emails containing words like these in either the subject line or the body of the email. If you really have to use these words, and it's absolutely necessary, use alternatives. For example, you could say 'no cost' instead of saying 'free'. Email service providers will scan the words you use in your messages in an attempt to try and cut down the amount of spam being sent out. While you can't control those filters, you do have control over your marketing campaign. Try to take special care when creating your messages, as you could find your email marketing campaign may depend on your choices.

Finally, segment you emails so that they are not so broad in nature. If you've got a list of prospects and list newsletter subscribers, send different emails to both, tailored according to their taste. What you are really doing is not getting caught in the spam traps by being very relevant with your emails. You want your emails to connect with your lists, so that nobody marks your email as spam and it gets delivered to their inbox each and every time. It will be simple for you to segment your emails this way and then get the most benefit from them during your campaigns. In closing, this article should show you that even the littlest details can play a big part in your email deliverability. Using email marketing properly can be a vital aspect of success for any Internet business. Once you start applying the above tips you'll see an improvement in your deliverability rates and an actual increase in the response you get from your campaign.